Have you heard the latest? Apparently, TikTok is now more than just a lip-syncing app. It’s also a place where brands can advertise their products to its highly engaged audience of almost 500 million users. Did you hear that, too? If not, read on and learn everything you need to know about TikTok ads. With the recent update in September 2018, we now know that advertising on TikTok is another way for brands to get their message out there or drive traffic to their sites. But is the new ad feature an improvement or a step backward? That remains to be seen. For now, let’s take a closer look at what exactly are TikTok ads and how they differ from other social media ads like Facebook Ads and Instagram Ads.
What is TikTok?
TikTok is a lip-syncing app for short videos, where people can create and share short videos with music. The app is especially popular among millennials. TikTok was acquired by Chinese company ByteDance in 2018 for $15 million. TikTok is one of the largest digital platforms in the world with over 500 million users. Besides the lip-syncing, TikTok users can also create short video clips or montages, or engage with others through comments and likes. Users can also add emojis or GIFs to spice up their videos. TikTok allows users to create different kinds of content, like comedy skits, song parodies, and tutorials. TikTok also gives its users the option to add face filters and stickers, which are a hit with younger audiences.
How Do TikTok Ads Work?
Before we start talking about TikTok ads, it’s important to note that TikTok isn’t like other social media sites. TikTok doesn’t want to be a place where brands just post ad after ad. Instead, TikTok wants to be a place where users can tune out the noise and enjoy some peace and quiet. That’s why TikTok ads work differently from other social media platforms. For starters, TikTok ads are skippable. So, as someone scrolling through TikTok, you’ll have the option to just skip the ad and move on. TikTok won’t force you to sit through a 30-second ad just to get to the content you want to see. TikTok ads also have a different look and feel than other ads. TikTok doesn’t want its ads to be super flashy or eye-catching. Instead, TikTok ads are simple and low-key so they don’t get in the way of TikTok users’ experience.
Why Are Tik Tok Ads Free?
As mentioned earlier, TikTok is different than other social media platforms. TikTok doesn’t want to be a place where brands can just post ad after ad. Instead, TikTok wants to be a place where users can tune out the noise and enjoy some peace and quiet. That’s why TikTok ads work differently from other social media platforms. First, TikTok ads are skippable. So, as someone scrolling through TikTok, you’ll have the option to just skip the ad and move on. That means TikTok advertisers aren’t paying to have their ads show up in your feed. TikTok doesn’t want to force brands to pay just for the chance to have their ads seen by TikTok users. TikTok also doesn’t allow ads that disrupt the TikTok experience. So, brands won’t be able to overstuff their ads with loud sounds or bright flashing lights.
Pros and Cons of TikTok Ads
Pros – TikTok ads are easy and cheap. TikTok doesn’t require a lot of effort from advertisers or charge exorbitant rates. That makes TikTok ads an easy experiment for brands that are new to social media ads. – TikTok ads are skippable. – TikTok ads don’t disrupt the user experience. Cons – TikTok has a young audience, so it might not be the right platform for certain brands. TikTok users have an average age of about 15 to 20 years old. Some brands might want to target a slightly older audience. – TikTok doesn’t allow pre-roll video ads, which can be a pro or a con depending on the ad. Pre-roll ads are supposed to be louder and more eye-catching than regular videos. – TikTok doesn’t allow interactive ads, so brands can’t use them to lead users to a website.
Advertising on TikTok is a new way for brands to get their message out there or drive traffic to their websites. TikTok ads are skippable, low-key, and easy to create. TikTok ads are also cheap and not disruptive, making them a good choice for new brands that want to try out social media ads without a huge investment. Now that you know everything there is to know about TikTok ads, the only question left is: Do you think TikTok is the right social media platform for your ads?